Sunday, 18 September 2016

Potential Benefits Of Incorporating Silo Structure In Your WordPress Site

Silo structure is an SEO strategy to create keyword-based themes for your website. This helps to improve the ranking of your site in popular search engines. In this article, we help you understand all the basics of SILO structure and how to implement silo structure in WordPress.
We human beings are geared towards organizing things from the dawn of time, but when it comes to our websites, we lack in the organization. Pretty much the majority of websites, have plenty of contents on their homepage and do not contain any organizational levels. This is confusing for both the readers who come to the page as well as search engines which sort them. They find it difficult to find out what a particular page is all about. This leads to loss of revenue and ultimately the failure of the purpose for which the site was built.
Generally, there have been two strategies that try to organize content on a web page. The first is the information architecture that helps the user to have a better experience. Next, comes, SEO which helps to organize content in such a way that it is beneficial to search engines. Both of them complement each other and are aimed towards improving the user experience.
What is Siloing?
Silo is a type of architecture that is based on SEO principles. It helps to structure the content on the site optimally and organizes content on the site into target keywords that help to increase the visibility of the site on search engines. Siloing is also known as theming. However, this must not be confused with the WordPress themes. Theming here means organizing the content of your site based on targeted keywords.
How to go about implementing the Silo structure?
Siloing involves extensive keyword research. You must first find out the targeted keywords in your niche so that you can create your silo structures based on them.
The next step is to organize your content based on the keywords you have found.
The final step is to build the structure with the help of menus, links, URL and breadcrumb.
This helps to provide a clear info about your site and its structure to search engines. Thereby, improving the visibility and ranking of your page for the keywords you are working on.
How does Silos fit into your SEO strategy?
Consider silos as the basic foundation on which you build your site. Before building your site, you must first lay the right structure and then you can easily develop it. Though silo helps to organize the site, contents are very important to extract the maximum out of your site. Silo is a white hat SEO technique so you can safely use it without the fear of getting back-listed. Silos have been in use for more than ten years and have been modified over the years.
Though SILOS have been in practice for many years, there is not much of awareness about this highly potential architectural structure. So if you are a newbie looking to build your WordPress site, try to incorporate Silos right from day one.